Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Have fun with bike shop merchandising and make it easy - Monthly Marketing Planning for October 2026
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In this episode, we talk about October marketing ideas for bike shops as we move from summer into fall. We focus on how stores can use the seasonal shift to promote new arrivals, support in-store sales, and keep the website aligned with what customers see in the shop.
We start with fall apparel and merchandising. We suggest social posts, email updates, and simple in-store events to show new clothing, layering options, and seasonal products. We also discuss keeping fall merchandise separate from spring items and using mannequins and layered displays to make products easier to understand.
We then cover sale organization for older spring inventory. We recommend marking down items that will not return, keeping sale racks clear, showing original prices next to sale prices, and using size markers so both staff and customers can find items easily. We also note that the website should carry similar apparel content, including winter cycling guides and layering advice.
Next, we talk about daylight saving time ending in November and how the shorter days create a chance to highlight bike lights and reflective gear. We also mention Halloween as an opportunity for group rides, costumes, and simple prizes that bring the community into the shop.
Finally, we discuss fall sales and holiday planning. We talk about preserving cash flow by moving stale inventory, updating sale messaging so it feels current, and speaking with suppliers about special buys and Black Friday or Cyber Monday deals. We close by emphasizing that store and website messaging should work together to help customers decide and buy.
Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
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Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.