Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Latest Episodes
Bringing Wilier Triestina Back to North American Bike Shops and Cyclists: Tim Johnson
Tim Johnson discusses his work helping relaunch Italian bicycle brand Wilier in the U.S. through Unofficial, a distribution group based in Canada. The new arrangement began in April. Johns...
Bentonville Bicycle Company - Growing a Bike Retail Business in the Epicenter of US Cycling
Brian Rawlings, Workstand's Senior Business Development Executive, speaks with Jesse Hull of Bentonville Bicycle Company about the town and their stores. The business began as Spoke, a small shop built from shipping containers near Bentonville’...
Better Data for the Cycling Industry: People for Bikes Research Manager Liam Donoghue
While in Bentonville, AR, at the People for Bikes Shift '26 conference, Mark Still took the opportunity to visit with former co-worker at Workstand, Liam Donoghue, now the Senior Research Manager at Peo...
Welcoming More Women into the Cycling Industry: Giant Bicycle National Sales Manager, Steph Allen
Steph Allen, National Sales Manager for Giant Bicycle, sat down with Brian Rawlings, Senior Business Development Executive at Workstand, to describe her entry into the cycling industry. A bike-shop job led to three years as a demo driver, where...
Engage with your bike shop customers, sell more - Monthly Marketing Planning for November 2026
We discuss marketing ideas for November, beginning with the end of daylight saving time on November 1. We recommend featuring bike lights and reflective gear, keeping the product range focused, training staff to explain light features and custo...
