Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Episodes
122 episodes
5 myths of online selling that continue to keep local bike shops from real sales growth - busted!
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has t...
Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to g...
Announcing Workstand's new, monthly livestream to help bike shops leverage technology to grow!
We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate growth. The first monthly session, ...
Spring is coming to your bike shop. How is your product mix in-store and online?
As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.What are your potential customers se...
2025 Year In Review of sales on the Workstand platform, and a look toward bike shop success in 2026
We saw a wide variety of results for the stores we talked to and met with during 2025. The usual factors were in play - weather, geography, brands, staffing, etc - so we’re not sure how helpful the industry-wide, in-store sales data are as a re...
Don't just survive winter in your bike shop, win it with these 7 tips!
For a bulk of the country, winter brings a sharp drop in temperatures, and predictably, a dip in bike sales. It’s easy to slip into "Winter Mode": reduced staff, decreased hours, and a collective deep breath until spring.But here’s the r...
Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a phy...
4 ways to improve the look and feel of your Workstand website, win more searches, and grow sales
Workstand provides many tools and resources to help your website stand out and to help it be a great resource for shoppers and other cyclists researching their local cycling community. In this episode, we talk about 4 ways to improve the look a...
Four elements of success many Workstand merchants use to grow sales in a competitive market
Two of the more common questions, especially from stores that are new to the Workstand platform, are ‘what are the keys to selling more?’ and ‘what are the really successful stores doing to grow?’. Generally speaking, a shop needs to have four ...
Considering shipping costs as a growth marketing strategy to compete for customers
Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic grow...
Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers
Julie Walsh, Account Manager and Marketing Strategist from the Workstand Marketing Agency Team, joins the podcast to talk about successful strategies for sales success during the 2025 holiday season. Julie has also published a
In-store and online inventory strategy and tactics from Key Accounts Advisor, David Martinez
Key Accounts Advisor, David Martinez, works with Workstand merchants to improve many aspects of in-store and online sales execution to grow sales while increasing margin. Inventory management is an important part of David's work with bike shops...
Bicycle Retail Industry Review for August 2025 with Workstand President, Ryan Atkinson
It's time again to review the data and metrics from the Workstand platform and talk about what we can learn from sales across our platform. August Workstand platform metricsEcommerce sales saw another month of double-di...
Brand and Supplier Services with Matt Lolli - how brands and suppliers support local bike shops digitally
Matt Lolli came to Workstand after a long career working in successful bike shops. Matt works with brands and suppliers who want to use Workstand technology and services to support local bike shops in growing sales and better serve their custom...
Bicycle Retail Industry Review for July 2025 Workstand data and May 2025 People For Bikes data
Ryan has again been on the move. Visiting Workstand team members and merchants in Oregon recently. He'll be here in Colorado soon!July Platform metricsTotal online sales last month showed a recovery from the slowing trend of...
Workstand's Paid Google Ads Programs - we have a great team that can help every bike shop sell more!
Mark is joined this week by Matt Viara, leader of the Workstand paid Google ads team. What are paid ads? How do we help bike shops participate in paid Google programs? What are the costs and benefits? We talk about all of that!We give a ...
Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
Boulder visitDoggy happy hourCoffeeBike ridePFB let me work from their officeUpcoming BRAIN article about scheduling softwareService Appointment Scheduling feature (drop off)<...
Bicycle Retail Industry Review for May 2025 data, NBDA summit, important proposed legislation
Ryan and Mark discuss results from May, with a quick note on the strong March and April numbers that we didn't get to talk about due to Ryan's many travels when we'd normally record an Around the Workstand episode.We mention
Workstand's Digital Advisor Service - leveraging current technology to grow sales in-store & online
The idea of leveraging catalog-enabled websites and ecommerce to grow sales beyond a retailer's home market is one of the main reasons Workstand has so many bike shops using our platform. In addition to the website platform, Workstand's marketi...
Bicycle brands, suppliers, and retailers gathering at key industry events - uncertainty and optimism
Ryan Atkinson has continued his travels and brings us the latest in how brands, suppliers, and merchants in bicycle retail are feeling during some uncertain times. There are bright spots and some optimism, particularly among retailers.
Running effective promotions for your bike shop - tips and action items for success!
In this episode, we delve into the intricacies of conducting successful promotions, a pivotal segment in our ongoing year-long marketing program aimed at empowering businesses. We focus on strategies that not only help retailers remain competit...
Industry trade shows, YTD results, and expectations for the rest of the year
Ryan is back with us after some travel, but he's not done yet! There are a few more trade shows and industry gatherings on the horizon, and he'll be presenting at most of them. We talk about those shows and the state of the bicycle industry, an...
Your website is key to marketing your business so here are some tips for ecommerce success
We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction,For more details, check out...
What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too!
Around the Workstand Daily - we are often asked about training and our How To videos are the most viewed videos we produce so Around the Workstand Daily hopes to address frequent, short, videos to help our clients learn important features and d...
Bike shop growth in 2025 starts by winning Google search - embrace that Engagement = Growth
Today is the first episode of a series for 2025 focused on helping bicycle shops effectively market and grow their businesses. We’ve always talked about marketing on the show however, we saw in 2024 that merchants who proactively promoted their...
