Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Episodes
102 episodes
Running effective promotions for your bike shop - tips and action items for success!
In this episode, we delve into the intricacies of conducting successful promotions, a pivotal segment in our ongoing year-long marketing program aimed at empowering businesses. We focus on strategies that not only help retailers remain competit...
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Episode 98
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20:56
Industry trade shows, YTD results, and expectations for the rest of the year
Ryan is back with us after some travel, but he's not done yet! There are a few more trade shows and industry gatherings on the horizon, and he'll be presenting at most of them. We talk about those shows and the state of the bicycle industry, an...
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Episode 97
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26:21
Your website is key to marketing your business so here are some tips for ecommerce success
We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction,For more details, check out...
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Episode 96
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16:02
What's working for bike shops so far in 2025? Google Ads leads the way. Daily livestream now too!
Around the Workstand Daily - we are often asked about training and our How To videos are the most viewed videos we produce so Around the Workstand Daily hopes to address frequent, short, videos to help our clients learn important features and d...
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Episode 95
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14:44
Bike shop growth in 2025 starts by winning Google search - embrace that Engagement = Growth
Today is the first episode of a series for 2025 focused on helping bicycle shops effectively market and grow their businesses. We’ve always talked about marketing on the show however, we saw in 2024 that merchants who proactively promoted their...
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Episode 94
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38:10
2024 bicycle industry sales recap and 2025 trends and expectations for the bicycle retail industry
Wow, 2024 went by in the blink of an eye, faster than a Di2 shift, how was your year? Ryan, Suzie, and Mark take a look back at our bicycle industry sales results for the year, broader economic conditions that contributed, and where the winners...
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Episode 93
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25:19
What a year 2024 has been at Workstand, in the bike industry, and for the podcast - thank you all!
We’ll be taking some time away from the podcast during December so this will be our final 2024 episode. We thought we’d recap some of the accomplishments of 2024 and look forward to 2025. Around the Workstand will resume in January 2025 and we’...
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Episode 92
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19:01
AI dos and don'ts for bicycle retailers to use to enhance business efficiencies
Tips for how AI can help in retail - what other ways are you using AI?Great brainstorming partner Start with clear goals Ask for specific resultsUse to break a big project or some event ...
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Episode 91
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18:32
Ready or not, holiday marketing time has arrived for 2024
It's hard to believe we are nearing the end of October 2024, but it's true. If you've looked at your inbox, gone to your mailbox, or watched any TV, you will have noticed that holiday marketing is in full effect. If closing out 2024 sales well ...
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Episode 90
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18:41
September Bicycle Industry Update with Ryan Atkinson
September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.Site traffic remains strong at +7%Google search volume for “bike shop” comparable to last yearTotal...
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Episode 89
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22:44
Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business
Gearing up for our seasonFall is when shops start working “on” the business, not “in” the businessFor 25 years, without fail, our phone rings off the hook in the fallGonna have a lot to talk about this year<...
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Episode 88
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26:36
Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops
Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required.June retail sales PeopleforBikesBright spot is inventory stab...
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Episode 87
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28:00
Consistent outreach to your bike shop's customers works best in the long run - don't over think it!
We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the s...
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Episode 86
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14:31
July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels
Suzie is under the weather this week so Ryan and Mark take on recent issues affecting the retail bicycle landscape. We hope you feel better soon, Suzie!Law firm focused on electric bike injuries
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Episode 85
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27:14
Your website should reflect your bike shop - we can help your bike business standout on the internet
Tips for making your website your own. The closer your website aligns with your in-store presentation, the better. Shoppers generally meet your website before they visit the store so take an honest look at your site and answer the following que...
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Episode 84
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18:02
June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future
Welcome Around the Workstand!Summit - we met as a team recentlyBig characters. Great culture.Aligned behind our purposeAwesome leadership teamIndustry talkTrek D2C announcement<...
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Episode 83
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27:25
What data means to your business. Answering the questions your customers are asking in search.
As a fully remote company, Workstand teams try to get together in person once or twice yearly. This week is one of those times and our Client Services Team - Client Success, Catalog, and Business Development - will be meeting in Boulder, CO. We...
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Episode 82
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13:27
Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers
In this engaging episode, we dive into various topics from celebrating Pride Month to insights from the NBDA Retailer Summit. The conversation starts with a lively discussion about attending a drag show during Pride Month and the experience of ...
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Episode 81
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32:41
Evaluating and understanding your website content for better SEO and increased sales
During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want ...
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Episode 80
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16:42
April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar
Look back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday,...
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Episode 79
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29:31
Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will.
There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will.Today, based on our own experienc...
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Episode 78
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15:35
First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson
Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and w...
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Episode 77
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31:07
Focusing on adding value to your customer's cycling lives will help win search and grow sales
We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store ca...
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Episode 76
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15:58
A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales
The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions.Higher total sales amounts (by the do...
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Episode 75
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25:58
Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team
In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling...
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Episode 74
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29:32
