Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Bicycle Retail Industry Review for June 2025 Workstand platform data and April 2025 People for Bikes data
Boulder visit
- Doggy happy hour
- Coffee
- Bike ride
- PFB let me work from their office
Upcoming BRAIN article about scheduling software
- Service Appointment Scheduling feature (drop off)
- WorkstandIQ staff scheduling
NBDA State of the Industry webinar reinforces our value
- The recent National Bicycle Dealers Association hosted a webinar with expert guests, with a lot of time spent talking about what successful retail looks like.
- Turns out our company perfectly matches their recommendations.
- Speakers were adamant about the need for merchants to have an ecommerce presence.
- You can find the recording on the NBDA YouTube channel.
June Platform Sales Results
- High single digit growth in June, but also continues the downward trend from March/April results of over 25% growth.
- Isolating our “typical dealer”, which removes top performers, June online sales were slightly down. I really want clients to work on getting their website aligned with best practices and engaged with our marketing services like Google Ads.
- Platform traffic was down significantly in June, but conversion rate, average order value, and revenue per session were up.
- Only a handful of analog bicycle categories showed growth; gravel, full suspension MTB, and BMX.
- Electric bikes were up in every category
- Helmets and shoes did very well for the month. Helmets are good signals for overall ridership and shoes signal enthusiast riders needing more performance.
April Total IBD Retail Sales Results
- PeopleForBikes released total April sales results showing the total IBD sales (in-store and online reported by Circana) was virtually flat with 2024.
- The top line sales results were positively impacted by very strong service department sales, +11% for the month.
- Top bicycle categories continue to be throttle assist electric bikes for transit, leisure, mountain, and cargo. Class 3 electric road bikes are showing solid growth too.
- Gravel and hardtail mountain bikes showed the best growth in the analog category.
- BMX bike unit sales were +8% continuing a promising trend largely influenced by younger riders
- Children’s bike unit sales were up slightly overall
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.