Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Latest Episodes
5 myths of online selling that continue to keep local bike shops from real sales growth - busted!
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has t...
Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to g...
Announcing Workstand's new, monthly livestream to help bike shops leverage technology to grow!
We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate growth. The first monthly session, ...
Spring is coming to your bike shop. How is your product mix in-store and online?
As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.What are your potential customers se...
2025 Year In Review of sales on the Workstand platform, and a look toward bike shop success in 2026
We saw a wide variety of results for the stores we talked to and met with during 2025. The usual factors were in play - weather, geography, brands, staffing, etc - so we’re not sure how helpful the industry-wide, in-store sales data are as a re...
