Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Your website is key to marketing your business so here are some tips for ecommerce success
We continue our series on marketing your business for sales growth in-store and online in 2025 with tips on website and marketing setups that make shopping your online store easier and reduce purchase friction,
For more details, check out our latest blog post - https://blog.workstand.com/make-shopping-easy
- Design - minimal clutter, accessibility
- Make it easy for shoppers to find what they are looking for
- Search function
- Navigation - minimal clicks, don’t bury the shop button, organization
- Distinct calls to action - send shoppers to intuitive links where they can purchase the item your suggesting
- Single page checkout - new enhancement
- Follow up and post purchase communications
- The purchase journey does not end when they complete their purchase on your website - think of this as just the first step in their next purchase with you
- Communicate clear fulfillment expectations
- Leverage your website to keep them coming back
- Keep fresh content up so return visitors see something new
- WorkstandIQ Loyalty - automated, transactional emails
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...