Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Considering shipping costs as a growth marketing strategy to compete for customers
Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic growth and customer satisfaction.
Read more in this blog post
- Shipping Best Practices
- Your shipping out expense should be considered a marketing expense, and not just a margin killer
- Similar to your in-store sales, which have a rent, utility, wages, and expenses, online sales will have their own expenses.
- Utilize services such as Supplier Fulfillment
- For a low, very reasonable cost, items can be picked, packaged, and shipped on your behalf directly to your customers’ doorsteps using Workstand's Supplier Fulfillment feature.
- The mechanics of shipping
- Bike Flights (save 5% from QBP’s Bike Flights Top Shop program) / Kitzuma
- Shippo
- Recycle Packaging
- Labeling
- Your shipping out expense should be considered a marketing expense, and not just a margin killer
You can reach David at david.m@workstand.com!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.