Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales.
Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility)
- Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented determines to a large extent what you will sell (or not sell) online AND in your store. Get it right!
- If you aren’t displaying what matters to you, what value proposition your store offers, what services you offer, products consumers care about, you just can’t win search and you can’t matter to most consumers.
- The goal is to win searches - for every person who just decides to wander into a store and see what’s there, there are hundreds or even thousands who never saw or considered a store because they have poor or no search visibility. Google matters.
- When consumers do find your website, will they be impressed and convinced of your professionalism? A catalog full of products with prices and availability BUT no way to purchase them is a gigantic roadblock and likely a red flag to shoppers. They won’t just decide to drive down to your store to find out if they can buy what they want, they’ll simply move on to a result that offers what they want in the way they want it.
- What to do.
- Ensure your website is shoppable in a sensible way. Categories grouped, navigation is simple and intuitive, catalog is accurate, services are clear, and pricing and availability are clear for everything you offer.
- All content should look good on all devices.
- Payment options and delivery options should be as plentiful as you can manage.
- Ask for help. Our Client Success team will help with training and pointing you in the right direction. Our Marketing Agency team will simply do the work for you.
- Complimentary site review - https://workstand.com/website-review
- Tech Tip: I think today’s tip is to do all that stuff we just talked about. Do it now. It will make you money.
Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.