Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing!
We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices choppers have at their disposal.
Lauren advises listeners to start planning their direct mailers and creating a gift guide on their websites. We offer affordable options and have a creative team that can design custom content. We stress the importance of planning ahead to avoid last-minute stress. We introduce our homepage takeover package that promotes holiday content and can be used for as long as you want. We explain how it works well with our free or premium options and has a history of success.
Holiday Homepage Takeover
Premium Gift Guide
Holiday Sale
Lauren explained how we encourage retailers to consider Cyber Week promotions and in-store promotions for last-minute gifts rather than focusing on a single Cyber Day. We also encourage driving traffic to websites through social media, video content, emails, and Google ads. We mention the importance of properly setting up Google My Business and assure listeners that our team is here to help with these tasks.
Lauren and the entire Marketing Agency team here at Workstand are ready to help in the holiday season and beyond. You can reach out to Lauren with questions at lauren.w@workstand.com to learn more about our marketing work with local bicycle retailers and you can learn more about our agency subscriptions and other services offered by her team.
We'll see you Around the Workstand!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...