Around the Workstand

Final run into the holiday shopping season. Get your website ready for last minute shoppers.

Workstand Episode 69

Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers.

  • I bought a bike from my local bike shop! Happy holidays to me.
  • Final holiday push ideas
    • Last minute gifts 
    • Gifts in store and ready to pick up today
    • Staff picks
    • Gifts under $50/$25
    • Gifts to show your love - small, safety-oriented stocking stuffers - lights, bells, mirrors, fun reflective items 
    • Kids’ bikes 
  • Make sure you have your post-holiday plan in place
    • Lots of News Years and winter complimentary content is live in your page library
      • Resolutions, winter riding, snow sports 
  • What’s next from Around the Workstand
    • Client Success Team leader, Barbara Wiesner will join us next week, December 19th.
    • Off the 26th and 2nd
    • We’ll see you again on January 9th!
  • Tech Tip: Financing options - the option to budget a large purchase can often be the difference between checking out and abandoning the cart. Use Klarna and/or PayPal financing to raise your conversion rate and average order value.
  • Catalog sections - be sure you’re getting the results you expect and don’t over do it with selection parameters.

Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...