Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Focusing on adding value to your customer's cycling lives will help win search and grow sales
We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them find value in bikes, riding, and being a part of a healthy and fun-oriented community. That means that in addition to catalog-enabled, commerce-focused websites, merchants should be offering content aimed at helping riders get the most out of their bikes and the bike riding community. Workstand offers so much to help with that! Library pages, brand-supported landing pages, Premium Content Packages, and easy tools to build whatever type of page content is needed. Winning search starts with providing content your customers (and prospective customers) find valuable. Sales follow.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...