Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future
Welcome Around the Workstand!
Summit - we met as a team recently
- Big characters. Great culture.
- Aligned behind our purpose
- Awesome leadership team
Industry talk
- Trek D2C announcement
- Expected evolution
- Seems to be a relatively well thought out program
- Unknown impact
- Playbook - Have a great digital strategy
- More important than ever
- We’ve got you covered on technology and marketing
- June online results
- Platform flat overall
- Driven by Google advertisers and bike sales
- Typical dealer down 8%
- Site visits see continued growth over 2023 but slowing
- Order volume remains down 13%
- Offset by - Average order value up 16% compared to 2023
- As expected strongest click and collect performance
- 41% of orders
- Roughly at 2019 levels
- Down from COVID highs of 60%
- Sign that the typical dealers are getting store traffic from orders
- Platform flat overall
- Collision conference in CO
- AI was everywhere
- Clearly going to be impactful on business
- Zero click search one of first areas of impact
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...