Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Your website should reflect your bike shop - we can help your bike business standout on the internet
Tips for making your website your own. The closer your website aligns with your in-store presentation, the better. Shoppers generally meet your website before they visit the store so take an honest look at your site and answer the following question - is your website what you want to present to potential customers? Is it what you wouldn’t say to them if they were in your store?
- Working with the included templates and theme editor
- There are 7 templates to start with
- Add your logo and set your brand colors
- Local photos - you do not need a professional photographer
- Local content - where to ride, staff, history, unique value proposition
- Our Help Center has great tips and instruction and our Client Success Team can guide and train you in making updates
- Premium Themes - here’s something new we’ve come up with
- Based on our popular Premium Content Packages
- Semi-custom themes for a reasonable investment of $1,499 and can be completed in a week or less
- Many to choose from with additional designs added each quarter
- Full Custom Design - as unique as your business
- Design and content planning
- Let your imagination run wild - take inspiration from other industries, websites, print, nature, anything
- Project costs start around $3,000 and generally land between $4,000 - $8,000 (can be higher) and typically take 6 -8 weeks to complete
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...