Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops
Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required.
June retail sales PeopleforBikes
- Bright spot is inventory stabilizing across the channel
- I’m joining a PeopleForBikes webinar later this month to discuss
- June is typically the high point for sales, but this year the month was very soft.
- Bike shops were -11% in total sales dollars for the month
- Bicycle sales -13% and unit sales were -17%
- Higher unit prices and shift toward more expensive electric bikes
- Bike prices are still falling, but not at the same rate as unit sales.
- 29” wheel mountain and most road categories are showing some of the best price stability - likely a reflection of returning category health and new product releases.
- Bicycle repairs are an essential revenue source for shops. June saw the highest YOY increase in bike shop service/repair dollars since 2020, but that’s paired with the lowest number of service orders in eight years.
- While service departments are bringing in increased revenue, there’s a bit of caution mixed in as fewer bikes are likely being worked on.
- Chart in the email tells a clear story on long term trends. Dealers need to join PeopleForBikes and start getting these monthly market reports.
August ecommerce results from Workstand
- Very good August for some (+11% compared to -2% in July)
- Better than July for most (-9% compared to -17% in July)
- Site traffic up all year, August best at +13%
- Trend continues - Order volume down and average order up
- Store pickup May-August 32,000 orders (lot of store traffic)
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...