Around the Workstand

September Bicycle Industry Update with Ryan Atkinson

Workstand Episode 89

September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.

  • Site traffic remains strong at +7%
  • Google search volume for “bike shop” comparable to last year
  • Total ecommerce sales +7%
  • Typical dealer ecommerce sales -11% (leading indicator for industry)
  • 1,800 fewer click & collect orders than August = less retail traffic

PeopleForBikes Webinar

  • Nerd Collective
  • Stock to Sales ratio (retail and supplier)
  • Discounting

The Pro’s Closet will close in October

Employees and clients impacted by Hurricane Helene - buy DeFeet socks

  • 3 employees

How to Thrive this Holiday Season - webinar with NBDA 

  • Thursday 11 am MTN 
  • Focus on ways to create more selling opportunities this season
  • Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
  • Digital marketing + Google 
  • Efficiency and effectiveness will be a priority


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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...