Around the Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Around the Workstand
Workstand homepage merchandising - Is your website ready for shoppers?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
- “Above the fold” - what this means and why it’s important
- Banners:
- Highlighting important topics (free shipping threshold, special events, special store hours, etc.)....Only text with links
- Header:
- These can be customized for a unique look
- Navigators:
- Focused
- Not too cluttered
- Sale navigator
- Resources - up-to-date resources - events page, for example.
- Services - Bike Repair, Fitting, Bike Rentals
- Homepage Hero/Highlight
- Hot topics with engaging graphics
- Rotators/Slideshows - just not too many
- Refreshed at least 1 per month
- For increased SEO, the graphic should have selectable, readable text, not just text baked into the image itself, as search engines can’t read that well
- Highlight focused brands with a logo carousel with links
- Highlight focused categories in blocks….These can be seasonal, meaning: lights, trainers, winter/summer apparel, cargo, etc.
- Staff Picks
- Social Media/Instagram feed
- Review feed
- Pop-Up forms ...asking for email to be added to email list, maybe in exchange for a discount.
- Clean footer with extra resources such as policy/return pages, career opportunities, etc.
- Consider a Premium Theme for a reasonable price, get a semi-custom designed homepage
- PRO TIP: It’s great to add custom images of your shop or staff to your site…but PLEASE be aware of the backgrounds …is the background messy?
Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.